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We Are Getting Tired of AI Everywhere

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When ChatGPT launched on November 30th, 2022 (yes, I remember the date), it felt amazing. Not only that, every new AI tool felt like magic. You could generate images in seconds using Midjourney or DALL·E, generate videos, write articles instantly with, of course, ChatGPT, automate repetitive work, and suddenly do things that previously needed an entire team.

The internet was obsessed with it. Every company wanted to add “AI-powered” somewhere into their product page.

But now, something feels different. We are slowly starting to push back against AI.

Not in a dramatic “AI will destroy the world” kind of way. More like quiet exhaustion. You can almost feel it across the internet now. The excitement is still there, but it is mixed with fatigue, skepticism, and sometimes even annoyance.

And honestly, I understand why.

AI has gone from being a useful tool to becoming something companies are trying to force into literally everything. Yes, everything.

You open a note-taking app and there is an AI assistant.
You open your email and there is an AI assistant.
You search on Google and there is AI.
You edit photos and AI jumps in.
You use customer support and it is AI again.
You open your phone to text your GF/BF and, you guessed it right, AI is sitting right between you and your potential partner.

Even basic apps now aggressively push AI features whether you asked for them or not.

You scroll through social media and half the content already feels AI-generated. AI-written captions. AI-generated comments. AI voiceovers. AI influencers. AI thumbnails. AI videos.

And the weird part is that humans are actually very good at sensing authenticity.

Even when people cannot fully explain it, they can feel when something lacks human emotion, imperfection, personality, or lived experience. That is probably one of the reasons why so many younger audiences, especially Gen Z, are becoming more skeptical about AI-heavy experiences online.

I think one of the biggest mistakes tech companies are making right now is assuming that people always want more AI and automation. Sometimes they do. But sometimes people simply want experiences that actually work.

There is a reason people still value handwritten notes, behind-the-scenes content, raw podcasts, personal blogs, real photography, live streams, and unfiltered conversations. That’s because imperfection creates emotional connection.

AI is incredible for productivity. I use it myself almost every day for work, ideation, research, automation, and brainstorming. It genuinely helps. But I also think there is a huge difference between AI assisting humans and AI replacing human presence entirely.

And right now, the internet feels like it is moving too aggressively toward replacement.

The overload is becoming impossible to ignore.

Every couple of days there is a new AI model.
Every month there is a new AI startup.
Every platform suddenly becomes “AI-first” or “AI-powered.”
Every professional feels like they must constantly learn new tools just to stay relevant.

That creates exhaustion.

When the internet becomes flooded with generated content, people naturally start craving things that feel real. Real opinions. Real stories. Real imperfections. Real personalities. Real creativity that comes from lived experiences instead of prompts.

And I personally think AI might end up increasing the value of human creativity rather than destroying it.

Anyway, these are all the things I got for now.

Until next time, stay strong and keep learning.

– Rocky

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AI is everywhere you see and everywhere you go

I’m Amar Karthik, a Web Developer, Designer, and Digital Marketing Specialist with over 10 years of experience building digital solutions, growth systems, and brands. I’m also the Founder & CEO of UnikBrushes, a digital growth agency focused on web design, development, marketing, and user experience.

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