Why I’m Building Decodability
When I started UnikBrushes back in 2015, I honestly had no idea where things would go. I was 13 years old, experimenting with websites, learning...
I build businesses where technology, discovery, and growth meet.
Hey, I'm Amar Karthik, an entrepreneur, developer, and growth strategist with over 10 years of experience. I founded UnikBrushes in 2015, and today, I'm building Decodability to help software companies turn their documentation into a discovery channel.
About Me
My journey started when I was just 13, driven by curiosity about design, technology, and the internet. That curiosity turned into UnikBrushes in 2015, a digital agency I’ve spent over a decade building.
Along the way, I’ve worked with businesses across industries, exploring everything from websites and digital marketing to SEO, product experiences, and business growth.
Today, I’m focused on building Decodability, helping marketing and e-commerce software companies make their documentation easier to discover through Google and AI search.
While my team continues to grow UnikBrushes, I spend more of my time exploring new opportunities, solving problems, and building businesses.
Outside work, I enjoy traveling, riding motorcycles, and discovering new perspectives.
What I'm Building
Helping marketing and e-commerce software companies turn existing documentation into a discovery channel through SEO, AI visibility, and better content experiences.
A digital agency I founded to help businesses grow through websites, design, technology, SEO, and marketing. Today, I lead its strategy while our team manages execution.
What I Focus On
Documentation-Led Growth
Exploring how software documentation can support discovery, buyer education, and organic customer acquisition.
SEO & AI Search
Connecting search strategy, technical SEO, content structure, and AI discoverability to help businesses become easier to find.
Digital Products & Experiences
Bringing together my experience in development, design, and UX to create useful, intuitive digital experiences.
Business Strategy & Leadership
Building teams, improving systems, exploring opportunities, and turning ideas into sustainable businesses.
DECODABILITY
Founder
Building a documentation-led growth company that helps marketing and e-commerce software businesses improve their visibility across search engines and AI platforms.
OCT 2026 - PRESENT
UNIKBRUSHES
Founder and CEO
Founded and scaled a digital agency serving businesses globally through websites, digital marketing, SEO, branding, and technology. Today, I focus on strategic direction, leadership, and growth.
MAY 2015 - PRESENT
AUGVEX
Co-Founder
At Augvex, I co-founded a Managed SaaS platform that helps service businesses connect marketing, sales, and customer follow-up through AI and automation. I work across product strategy, automation, customer journeys, and growth systems.
JULY 2026 - PRESENT
LEARNYHIVE
Co-Founder and Chief Technology Officer
At LearnyHive, I lead the technical side of the platform, focusing on development, user experience, platform optimization, and scalable systems for students and learners.
JUNE 2023 - JAN 2026
ALPHACODE global
Web Team Lead | Senior WordPress Developer and SEO Strategist | Prompt Engineer
I worked on managing web development projects, implementing advanced SEO strategies, and exploring AI-driven workflows and prompt engineering systems for business applications.
DEC 2022 - PRESENT
TECHIESYS
Web Developer and Designer
I worked on multiple web development and design projects, focusing on building clean, user-friendly, and performance-oriented digital experiences.
JUNE 2022 - JAN 2023
My Experience
Over the last decade, I’ve worked across web development, SEO, digital marketing, product experiences, and business strategy.
My journey has taken me from designing websites and solving technical problems to leading teams, building companies, and exploring new ways technology can drive growth.
More About My Journey
How I Balance Work and Passion
For a long time, I thought work and passion were supposed to be two completely separate things. Work was something you had to do, and...
What Inspired Me to Start UnikBrushes
When I look back at why I started UnikBrushes, I don't think it was because I had some big dream of becoming a CEO. I...
How My Journey Into Tech Began
When I was around 11 or 12, I used to come home from school and spend most of my free time on the computer. I...
and Here's what AI thinks about my life
(of course, my good old friend: ChatGPT)
My Latest Writings
Thoughts, experiences, and practical insights from the things I build, test, and learn.
I write about technology, SEO, AI search, digital growth, entrepreneurship, and the lessons that come with building businesses.
What I Check Before Launching a New Business Website
A website can look perfect and still have problems that affect its performance, search visibility, and ability to generate leads. After more than 10 years of working in web development and digital marketing, I've learned...
How I Troubleshoot a Slow WordPress Website Step by Step
A slow WordPress website rarely has one single cause. Sometimes it is the server. Sometimes it is a plugin, a database query, an oversized image, a page builder, a third-party script, or a combination of...
Website Maintenance Checklist for Small Business Owners
Building a website is only the beginning. Keeping it running properly is where the real responsibility starts. A website might look perfectly fine today, but that doesn't mean everything behind it is working as expected....
Elementor Performance: How I Keep WordPress Sites Fast
Elementor makes building WordPress websites easier. You can create professional layouts, customize almost every section, and manage designs without writing everything from scratch. But there is one problem I often see with Elementor websites. They...