Every successful career is shaped by pivotal moments that define a person’s journey. For Amar Karthik, these milestones were not just about achievements but about curiosity, resilience, and a desire to create something meaningful. From humble beginnings as a curious kid exploring the internet to becoming a multi-faceted entrepreneur and digital marketing leader, Amar’s path has been filled with transformative experiences that highlight his relentless pursuit of growth.
Key Takeaways
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Small beginnings often ignite bigger journeys.
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Curiosity and resilience can transform challenges into stepping stones.
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Each phase of growth builds on the last, shaping long-term success.
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Adaptability and learning are essential for navigating changing landscapes.
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A career isn’t just about titles—it’s about meaningful contributions.
The Spark: Earning His First Dollar Online
Amar’s story began in 2013, when he was just 11 years old. Driven by curiosity and a desire to beat boredom, he stumbled across an online ad about making money. Though the ad was spam, it planted an idea. He began exploring Paid-To-Click (PTC) websites and eventually earned his very first dollar by clicking ads.
While small in value, that moment was monumental for him. It was his first independent taste of financial freedom, proving that he could leverage the internet to create something of his own. This realization opened the door to bigger ambitions and became the foundation of his entrepreneurial mindset.
Discovering a Passion for Web Design
By 2015, Amar’s curiosity had shifted toward web design. Websites he encountered online sparked the question, “Why can’t they look better?” This single thought pushed him to self-learn HTML and CSS through trial and error. He spent hours experimenting, building, and refining projects, celebrating small wins along the way.
His first gig was a $3 homepage design. While modest, it gave him the confidence to keep moving forward. Initially, he operated under the name Designz5233, but later rebranded to UnikBrushes, a name that reflected his belief in uniqueness and creativity.
Building UnikBrushes
What began as a one-man freelancing venture slowly grew into a recognized digital marketing and web development agency. Amar offered affordable services online, often underpricing himself to build a portfolio. Over time, UnikBrushes expanded its scope—moving from simple web design to SEO, digital marketing, branding, and e-commerce development.
The journey wasn’t without setbacks. A failed attempt at running his own PTC site taught Amar the importance of resilience and focusing on his strengths. Despite obstacles, UnikBrushes thrived, eventually serving over 300 clients worldwide across industries like real estate, healthcare, and education.
The Pandemic as a Turning Point
The COVID-19 pandemic could have been a period of stagnation, but Amar used it as a time to upskill. He dove deeper into digital marketing, mastering WordPress, eCommerce, and large-scale projects. This period was a turning point, as it expanded UnikBrushes’ services and positioned Amar as not just a designer but a strategist who could help businesses grow during uncertain times.
This adaptability became one of his defining strengths, preparing him for future challenges and opportunities.
Exploring the Corporate World
In 2021, Amar stepped into the corporate world, securing a role as a Web Designer and Developer with a U.S.-based company. This shift exposed him to structured workflows, collaboration with teams, and leadership responsibilities. Within months, he took on roles that expanded beyond design—SEO, digital marketing, and team management.
The corporate experience enriched Amar’s perspective, teaching him how to balance multiple roles while scaling his technical and leadership capabilities.
Co-Founding LearnyHive
In 2022, Amar co-founded LearnyHive, an educational platform designed to help engineering students excel in their exams. As the CTO, he played a pivotal role in building the platform, optimizing its performance, and leading a growing team. LearnyHive reached over 10,000 students, making a significant impact in the education sector.
This venture was not just about technical innovation—it was about leadership, teamwork, and creating accessible learning opportunities.
Partnering with Friendometry
Another defining milestone came when Amar joined Friendometry as its Digital Marketing Partner. The platform’s mission—to help children overcome loneliness and build friendships—deeply resonated with him, as it reflected his own childhood experiences. Amar redesigned the website, managed SEO and digital strategies, and contributed to expanding Friendometry’s reach.
This partnership became one of the most meaningful chapters of his career, blending his professional skills with a personal mission.
Expanding Into New Ventures
Beyond UnikBrushes, LearnyHive, and Friendometry, Amar continued to grow his portfolio of work:
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ParcelPath: Leading branding and digital marketing for a disruptive shipping solution offering massive savings on UPS and USPS services.
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Menashe Properties: Managing web design, SEO, and digital marketing for a leading commercial real estate firm in the U.S.
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Exotic Carbon Fiber: Driving digital strategies, e-commerce growth, and online visibility for a premium carbon fiber brand serving exotic and performance car enthusiasts.
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AlphaCode Global: Contributing as Web Team Lead and SEO Strategist, applying his expertise in large-scale digital transformation projects.
Each brand has shaped Amar’s skills further, enabling him to balance entrepreneurship with high-level corporate and agency roles.
What’s Next?
For Amar Karthik, the journey is far from over. Each milestone has been a stepping stone to something greater. Whether scaling his existing ventures or exploring new opportunities, one thing remains constant—his passion for creating, innovating, and making an impact.
His story proves that beginnings don’t define destiny—it’s persistence, adaptability, and vision that shape long-term success.
