When Amar Karthik was in primary school, around 11–12 years old in 2013–2014, he would often return home early, feeling bored and alone. His computer became his closest companion. One day, while playing games on his computer, he stumbled upon an online ad that read, “Earn $ in less than a day online.” Though the ad turned out to be spam, the idea sparked something in him.
Instead of dismissing it entirely, Amar opened a new tab and searched “How to earn money online.” That simple search marked the beginning of a journey that would later define his career. From that day onward, he became fascinated with the idea of creating something meaningful on the internet.
Key Takeaways
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Loneliness can be a powerful motivator for self-discovery and innovation.
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Small beginnings can lead to life-changing opportunities.
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Passion, coupled with persistence, can turn challenges into stepping stones.
Where Amar Karthik’s Journey Started: A Spark of Curiosity
In 2013, as an 11-year-old in primary school, Amar often returned home to an empty house. With few friends and plenty of time on his hands, his computer became his closest ally. One fateful day, while exploring the web, a seemingly trivial online ad about earning money caught his attention. Though the ad was spam, it ignited a spark that would shape the rest of his life.
Fueled by curiosity, Amar searched “How to earn money online” and discovered Paid-To-Click (PTC) websites. These platforms offered tiny earnings in exchange for watching ads. It wasn’t much, but after weeks of persistence, Amar earned his very first dollar online. That small achievement was monumental—it proved that the internet held endless opportunities waiting to be explored. It left him asking, “What more can I achieve here?”
How Amar Karthik Discovered a Passion for Web Design
As Amar explored PTC websites, he noticed a glaring issue: poor design. Navigation was difficult, and aesthetics were unappealing. This problem intrigued him, sparking a new curiosity—web design. At 13, armed with determination, he began teaching himself HTML and CSS through trial and error.
By 2015, Amar had developed enough skill to create functional and appealing websites. His first project came in 2016 when he offered his design services under the pseudonym Designz5233 on an online forum. His very first client, though hesitant, allowed him to design a logo and banner for free. The client’s appreciation fueled his confidence, confirming that he had found his calling.
Over time, every project—big or small—became a learning opportunity. Even failures pushed him to improve. Amar treated each challenge as a stepping stone rather than a setback.
The Birth of UnikBrushes
In May 2015, at the age of 13, Amar rebranded his budding venture into UnikBrushes. The name symbolized his goal of delivering unique, impactful designs. Through UnikBrushes, he took on diverse projects, ranging from PTC website designs to small business logos.
Despite challenges, including a failed attempt to launch his own PTC website, Amar never gave up. Each obstacle taught him lessons that shaped his professional identity. What he loved most about UnikBrushes was its ability to connect him with people worldwide—small business owners, startups, and even established organizations. Each collaboration offered new experiences and creative energy.
How Amar Expanded Horizons During College
By 2019, Amar’s college years marked a turning point. He expanded UnikBrushes to include WordPress design, SEO, and digital marketing. Clients now came from diverse industries, including healthcare and real estate.
Even the challenges of the COVID-19 pandemic became an opportunity for growth. Amar sharpened his skills in eCommerce development, social media marketing, and advanced SEO strategies, laying the foundation for future ventures.
Balancing studies, freelance projects, and personal growth wasn’t easy, but every late night and early morning felt worth it. Amar knew he was building something meaningful.
Professional Growth and New Ventures
In 2021, Amar officially registered UnikBrushes as a company and built a professional team. The agency expanded its offerings to UI/UX design, branding, and digital marketing.
In 2022, Amar joined a US-based company as a Web Designer and Developer. His dedication and leadership quickly helped him rise through the ranks, where he also took on roles in HR management and project leadership.
That same period, Amar co-founded LearnyHive, an educational platform designed to help engineering students succeed in academics. As Chief Technology Officer (CTO), he applied his technical skills and leadership to grow the platform, which has since supported over 10,000 students.
For Amar, LearnyHive wasn’t just a business—it was about impact. Helping students succeed gave him a deep sense of fulfillment, reminding him of why he started this journey in the first place.
Embracing New Challenges
In 2024, Amar took on another exciting opportunity with Friendometry, a platform dedicated to combating childhood loneliness by helping parents connect their children with new friends. Having experienced loneliness himself as a child, this mission struck a deep personal chord.
As Friendometry’s Digital Marketing Partner, Amar oversees SEO, growth strategies, and digital campaigns to expand the platform’s reach. For him, Friendometry is more than work—it is a way to give back and ensure no child feels the isolation he once did.
Final Thoughts on Amar Karthik’s Journey
Amar’s journey began with a spark of curiosity and the determination to overcome challenges. From experimenting with Paid-To-Click websites to building thriving ventures like UnikBrushes, LearnyHive, and Friendometry, his story reflects persistence, passion, and purpose.
Today, Amar continues to push boundaries as a Web Developer, Designer, SEO Strategist, and Digital Marketing Specialist. Beyond his ventures, he also contributes his expertise to Menashe Properties, Exotic Carbon Fiber, and AlphaCode Global, where he drives innovation in design, development, and marketing.
Every step, no matter how small, has been part of a larger picture—one rooted in inspiring, creating, and giving back.
